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Gorsad is a trio of photographers: Masha, Ulika and Vitja. Born in Ukraine in the late 1980s, they met at a Halloween party organized by the Ukrainian Arts Academy where they were studuing. After the night was over, they decided to work togeteher - to amuse one another, they admit.
Valérie Mréjen began writing collages in 1997. She created the compositions She created amusing word play using names from the yellow pages. The series of « petites annonces », was presented for the first time in Passage de Retz in Paris in 1997, and today is displayed in a different scale by the artist.
This installation deals with the ideal of the « American Dream ».The work consists of different types of images that develop a critical view of this ideal. It combines two facets of the American dream: the accession to property, and the creation of an invention that allows to become rich.